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title: "Campaign Visibility: Show the Right Offer to the Right Shopper"
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One of the most common questions we hear from Shopify merchants is: "How do I make sure my campaign only shows up where it makes sense?"

Maybe you're running a promotion for a specific product line. Or you want to show different offers on your homepage versus your product pages. Or perhaps you only want visitors from a specific landing page to see your campaign at all.

With Quikly's visibility controls, you can do all of this—and more.

## Introducing Campaign Visibility Controls

We've just published a comprehensive guide to [Campaign Visibility Controls](/shopify/tutorials/visibility-controls) that walks you through every option available for controlling where and how your campaigns appear.

The guide covers two levels of control:

### Campaign-Level Controls

These affect your entire campaign across all placements:

- **URL Rules (Visitor Session)** — Qualify visitors based on how they arrived at your site. Perfect for email-exclusive promotions or affiliate landing pages.
- **Page URL Rules** — Control which pages display the campaign site-wide.
- **Visibility Percentage** — Run A/B tests by showing your campaign to a percentage of visitors.
- **Visitor Limit** — Cap the total number of participants.

### Component-Level Controls

These let you customize individual placements within a campaign:

- **URL Filtering** — Show or hide specific components based on URL patterns.
- **Template Filtering** — Target Shopify template types like product pages, collection pages, or the cart.
- **Product Handle Filtering** — Show or hide components on specific products.

The combination of campaign-level and component-level controls gives you precise targeting. For example, you could run a sitewide campaign but show a banner on all pages while restricting a popup to only appear on product pages.

[Read the full visibility controls guide](/shopify/tutorials/visibility-controls)

## More Tutorials to Help You Get the Most from Quikly

While you're exploring, check out these other tutorials in our Shopify section:

**[Configuring Offers](/shopify/tutorials/offer-configuration)** — Learn how to control which products your discounts apply to, including how to create smart collections in Shopify to exclude specific items from promotions.

**[Show or Hide Components on Specific Products](/shopify/tutorials/product-page-targeting)** — A deep dive into product handle filtering with step-by-step instructions and wildcard pattern examples.

**[How to Duplicate a Campaign](/shopify/tutorials/duplicate-campaign)** — Save time by duplicating existing campaigns. Includes a video walkthrough showing how to copy a campaign and customize it for your next promotion.

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Have questions about setting up your campaigns? Reach out to your account team—we're here to help you get the most out of Quikly.