Campaign Visibility Controls
Quikly offers visibility controls at two levels: campaign-level controls that affect the entire campaign, and component-level controls that let you customize individual placements.
Campaign-Level Controls
Section titled “Campaign-Level Controls”These controls affect the entire campaign — all placements, all components.
| Control | Persistence | Use Case |
|---|---|---|
| URL Rules (Visitor Session) | Cookie-based (session) | Qualify visitors based on entry page (e.g., “only show to visitors who landed on /promo”) |
| Page URL Rules | Per page view | Control which pages the campaign appears on site-wide |
| Visibility Percentage | Cookie-based (session) | A/B testing — show campaign to X% of visitors |
| Visitor Limit | Server-side | Cap total participants |
Accessing Campaign-Level Settings
Section titled “Accessing Campaign-Level Settings”- Open your campaign in the Quikly dashboard.
- Navigate to the Editor > Launch page.
- Look for the Visibility section.
URL Rules (Visitor Session)
Section titled “URL Rules (Visitor Session)”Use this to qualify visitors based on how they arrived at your site. Once a visitor qualifies, they’ll see the campaign on every page during their session.
Example: You’re running a sitewide promotion but only want visitors who entered through a specific landing page to see it. Set a visitor session rule for /promo — once qualified, they’ll see the campaign everywhere.
Page URL Rules
Section titled “Page URL Rules”Use this to control which pages display the campaign. Unlike visitor session rules, these are evaluated on every page view.
- Show only on pages matching — Campaign only appears on matching pages
- Hide on pages matching — Campaign is hidden on matching pages
Component-Level Controls
Section titled “Component-Level Controls”These controls affect individual placements — you can show different placements on different pages within the same campaign.
| Control | Use Case |
|---|---|
| Show only on Specific URLs | Show this placement only on matching pages |
| Hide on Specific URLs | Hide this placement on matching pages |
| Template Filtering | Show/hide on Shopify template types (cart, product, etc.) |
| Product Handle Filtering | Show/hide on specific product pages |
Accessing Component-Level Settings
Section titled “Accessing Component-Level Settings”- Navigate to Build > Placements in your campaign.
- Click the pencil icon on the placement you want to configure.
- Look for the filtering fields in the settings panel.
URL Filtering
Section titled “URL Filtering”Control where a specific placement appears based on URL patterns:
- Show only on Specific URLs — Only display this placement on pages where the URL contains the specified patterns
- Hide on Specific URLs — Hide this placement on pages where the URL contains the specified patterns
Example: You have a campaign with a banner and a popup. You want the banner on all pages, but the popup only on product pages. Use URL filtering on the popup to show only on /products/.
Template Filtering
Section titled “Template Filtering”Filter by Shopify template type instead of URL pattern. Useful for targeting:
- Product pages
- Collection pages
- Cart page
- Blog posts
Product Handle Filtering
Section titled “Product Handle Filtering”Show or hide placements on specific product pages by handle. See Show or Hide Components on Specific Products for details.
When to Use Which
Section titled “When to Use Which”| Scenario | Recommended Control |
|---|---|
| ”Only show campaign to visitors from email links” | Campaign: Visitor Session URL Rules |
| ”Show campaign on product pages only” | Campaign: Page URL Rules |
| ”Show banner everywhere, popup only on /collections/*“ | Component: URL Filtering on popup |
| ”A/B test: show to 50% of visitors” | Campaign: Visibility Percentage |
| ”Hide campaign on cart/checkout” | Campaign: Page URL Rules OR Component: Template Filtering |
| ”Different offers on different product categories” | Multiple campaigns, or Component: Product Handle Filtering |
Key Differences
Section titled “Key Differences”| Aspect | Campaign-Level | Component-Level |
|---|---|---|
| Affects | All placements | Single placement |
| Visitor Session rules | Remembered via cookie | N/A |
| Flexibility | All-or-nothing | Fine-grained per placement |
| Setup complexity | Simpler for sitewide rules | More flexible for mixed layouts |
URL Pattern Matching
Section titled “URL Pattern Matching”Both campaign and component URL filters use the same pattern matching:
Substring Matching
Section titled “Substring Matching”Patterns match if they appear anywhere in the URL.
| Pattern | Matches | Doesn’t Match |
|---|---|---|
snowboard | /products/snowboard-bundle, /snowboard-pro | /products/skateboard |
/products/ | /products/anything, /products/bundle-123 | /collections/winter |
/collections/winter | /collections/winter, /collections/winter-sale | /collections/summer |
Wildcards
Section titled “Wildcards”Use * as a wildcard to match any characters:
| Pattern | Matches |
|---|---|
/products/*-bundle | /products/snowboard-bundle, /products/ski-bundle |
/collections/*/sale | /collections/winter/sale, /collections/summer/sale |
*.myshopify.com | store.myshopify.com, test.myshopify.com |
Multiple Patterns
Section titled “Multiple Patterns”Separate multiple patterns with commas:
/products/*, /collections/winter, snowboardThis matches any URL containing /products/, /collections/winter, OR snowboard.
Pattern Notes
Section titled “Pattern Notes”- Patterns are case-insensitive
- Patterns match against the full URL including protocol and domain
- In the campaign editor/preview, URL filtering is bypassed so you can always see your placements
Evaluation Order
Section titled “Evaluation Order”A placement only appears if it passes all three levels:
- Campaign-level visitor session rules — Is this visitor qualified? (cookie persisted)
- Campaign-level page rules — Should the campaign show on this page?
- Component-level filters — Should this specific placement show on this page?
At each level, exclude rules are checked first. If any exclude pattern matches, the placement is hidden. Then include rules are checked — if specified, at least one must match.
Related Tutorials
Section titled “Related Tutorials”- Show or Hide Components on Specific Products - Filter by product handle
- How to Position the Banner Component