Campaign Ideas

Not sure what to run next? These are the plays we see brands return to most often, paired with examples from real customer campaigns. Each one maps to a specific goal.

Grow your email list

Chunk Nibbles email capture campaign — fastest snackers earn 25% off in exchange for an email

Goal: Turn anonymous traffic into subscribers.

Run a campaign that reveals an offer in exchange for an email. Use it as your sitewide welcome unit, or trigger it on exit intent. Subscribers get a real reward (not a static “10% off”), and you walk away with audiences that opted in to a moment of urgency — they tend to convert better downstream.

Pictured: Chunk Nibbles uses a tiered reward to motivate a fast email opt-in.

Related: Klaviyo integration

Re-engage your existing email or SMS audience

Jupiter free Clarity Comb gift-with-purchase on orders over 65 dollars, capped at 75 orders

Goal: Drive a measurable lift from a list send.

Send your subscribers to a Quikly campaign built just for them. Because the reward is time-boxed and quantity-limited, the same list responds harder than it does to a flat promo code. Pair the campaign with a Klaviyo or Vibes flow so the reward delivers automatically.

Pictured: Jupiter offers the first 75 subscribers a free Clarity Comb with any $65+ order — one clean reward, capped quantity, no tiered math to parse.

Promote a specific product or collection

Beek campaign promoting The Chachabird shoe at $100 off, today only, capped at the next 50 shoppers

Goal: Concentrate demand on a single SKU, launch, or category.

Target the campaign to product or collection pages so the offer only appears in the right context. This works well for new launches, slow-moving inventory you want to clear, or a hero collection you’re trying to build heat around.

Pictured: Beek puts a one-day, capped offer behind a single hero shoe — concentrated demand without sitewide markdowns.

Borboleta influencer VIP access campaign with three tiers of extra discount stackable on a base 15 percent off

Goal: Give partners something more compelling than a static discount code.

Generate campaign links that unlock a Quikly offer when clicked. Each partner can share their own link, and the urgency mechanic gives their audience a reason to click now instead of bookmarking it. You get cleaner attribution and a more interesting story for the creator to tell.

Pictured: Borboleta gives each influencer a tiered VIP unlock — the first 25 of their followers get the deepest discount, then it tapers.

A/B test offers on the same day

Variant A — tiered dollar-off offer: first 10 orders get 40 dollars off, next 10 get 35 dollars off, final 10 get 30 dollars off, on a 125 dollar minimum

Variant B — flat 25 percent off promo code with a quantity countdown, only 10 left

Goal: Find out which offer strategy actually moves the needle.

Run two campaigns side by side and split traffic between them — for example, a tiered dollar-off ladder against a flat percentage-off code, or a discount against a free-gift-with-purchase. Because Quikly campaigns are quick to spin up, you can resolve the test in hours instead of weeks and roll the winner out the same day.

Pictured: a tiered “first 10 get the most off” structure versus a flat 25% off promo code — same audience, very different psychology.

Add urgency to a scheduled storewide sale

Neuro limited-time offer with three tiered discounts — first 50 orders get 15 dollars off, next 50 get 10 dollars off, final 25 get 5 dollars off

Jetson current offer — extra 15 dollars off any order over 50 dollars, with 25 orders left

Goal: Lift conversion on a sale you’re already running.

Instead of “20% off all day,” cap the offer with a redemption limit or a countdown. Shoppers who would have browsed and bounced have a reason to check out now. Layer this on top of your existing sale calendar — it doesn’t require a new campaign concept, just a tighter constraint on the one you’ve already planned.

Pictured: Neuro tiers the discount so the fastest shoppers get the most off, and Jetson caps a sitewide offer at 25 orders to convert browsers into buyers before the count runs out.

Related: Offer configuration

Amplify an existing sale

Lucky Energy stacked bonus campaign — fastest orders get the best rewards, first 25 orders get an extra 5 percent off, only 18 orders left

Goal: Pull conversion forward in the day on a sale you’re already running.

Stack a small bonus on top of your live sitewide promotion — an extra $5 off, or an extra 5% — and keep the quantity intentionally tight. Even something like an extra $5 off the first 20 orders is enough to pull conversion forward in the day. The reward can be nominal because the urgency is doing the work, not the discount. Especially effective for brands with steady traffic but late-day purchasing patterns.

Pictured: Lucky Energy stacks just an extra 5% off — capped at the first 25 orders — on top of their existing sale. Small reward, tight cap, real-time countdown doing the heavy lifting.