Skip to content

What's New: Redesigned Brand Admin & Smarter Marketing Insights

This release focuses on the surfaces you spend the most time in — your brand admin and your Insights views — and adds a long-requested ability to pause an active campaign without unpublishing it.

The brand admin has been rebuilt on top of a new design system, with tighter spacing, clearer typography, and a more consistent visual language across screens.

  • Campaign Detail, Results, and Discount Analytics have all been reorganized so the most important information is front and center, with secondary controls tucked into expandable cards.
  • The sidebar nav has been cleaned up and the old Dashboard is now simply called Home.
  • A new Traffic Sources table has been added to your A/B test results, so you can see which channels drove each variant.
  • The Top Discounts table now includes HoverCard previews — hover any discount to see its full details without leaving the page.
  • A consistent empty-state component now appears across all Results cards, so it’s always clear when there’s no data versus when something is loading.

Marketing Insights has gained a few features that make it much easier to compare what’s happening across your channels and across time.

  • Calendar view on the Email tab — see your sends laid out by date, with psychology counts reframed as a percentage of total messages rather than raw counts.
  • SMS Insights tab — a brand new tab with the same layout as Email, so cross-channel comparisons are one click away.
  • Window-scoped stats — the stat cards at the top of Insights now respect the date range you’ve selected, so filtered views and whole-account totals no longer get mixed together.
  • Behind the scenes, merchant matching across ESPs, marketing platforms, and shared domains is more accurate, which means your insights are more reliably attributed to the right brand.

You can now pause any active campaign directly from brand admin. Pausing stops the campaign from running immediately — no claims, no opt-ins, no banner — but preserves its configuration, schedule, and audience exactly as you set them. When you’re ready, hit resume and the campaign picks up right where it left off.

This is especially useful if you spot something mid-flight that you want to fix, or if you need to temporarily back off a campaign during a sale or other event without going through the unpublish-and-republish cycle.


All of these are available now in your brand admin. As always, reach out to your account team with questions or feedback.